New survey signals recovery in printing paper, with quality and carbon neutrality becoming more important
During 2020 and early 2021, the pandemic-driven shift to stay-at-home work, where people print less, brought a dip in demand for office paper. Now with workers heading back to the office, a new survey commissioned by Stora Enso indicates an expected recovery for office printing paper.
“This is good news for the industry,” says Stora Enso’s Jonathan Bakewell, VP, Head of Segment Office and Book Papers, “but we also set out to ask some broader questions about printing behaviour and preferences and what going back to the office would really look like for people.”
