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Luxury will always be in the eye of the beholder

Lyte Packaging suggests the bells-and-whistles approach to luxury packaging has seen better days.

Packaging without sustainability was always complex. But when you bring sustainability into the mix, there is even more pressure to get it right – but also more opportunities to wow customers.

The options available continually evolve, public discourse frequently shifts, and as a result, brands regularly revisit their approach to product packaging as new information and resources become available.

Consumers are open to reusable packaging, but are they ready to adopt it?

Reusable packaging is here, and it is already observed in everyday applications like takeaway coffee and refillable home cleaning products. Considering potential changes to packaging regulations in Europe in the future, reusable packaging could feature more prominently in restaurants and retail establishments. Consumers are open to reuse systems, but what will it take for them to accept reusable packaging into their daily lives, and what do they prefer when it comes to materials?

Legislating on packaging and waste, the EU Parliament still needs to take into account what has already been achieved in the paper and board sector

Voting on the Packaging and Packaging Waste Regulation, the EU Parliament’s ENVI Committee endorsed definitions of ‘recyclability’ and ‘high quality of recycling’ that still needs to take into account both scientific evidence and the practical experience of a well-functioning recycling system for paper and board.

Using innovative design to get a bottle inside a block

1000 Lakes is a small brewery and distillery located in the idyllic countryside of Jyväskylä, Finland. Their goal is to use pure and clean ingredients in a sustainable way with an aim to be entirely carbon neutral. The company’s love for Finnish nature and clean waters inspired an innovative new look for the special retail packaging of their artisan gin.

The need for clear definitions for paper & board based single use products

Over recent years, we have seen an increase in potentially false plastic free claims being made for items which fall within the scope of the Single Use Plastics Directive; this hinders innovation and creates an unfair competitive landscape. The confusion that is created, is leading to an increasing use of alternate standards to demonstrate a plastic free product. In this Position Paper, ECMA and Pro Carton are calling for clear, harmonised, fact and impact-based definitions and notes that low amounts of plastic have no impact on the recycling process”.

Amendments to EU regulation risk doubling the amount of plastic by 2040

Smurfit Kappa, global leader in sustainable packaging, has warned that proposed amendments submitted to the recent European Commission’s regulation on packaging (PPWR) risk doubling the amount of plastic packaging in Europe by 2040, according to industry estimates.*

Mondi invests in FunctionalBarrier Paper Ultimate, an ultra-high barrier paper-based packaging solution

Mondi, a global leader in packaging and paper, is investing €16 million in new technology to produce a new packaging range called FunctionalBarrier Paper Ultimate. This ultra-high barrier paper-based solution for food meets growing customer demand for sustainable packaging that contributes to a circular economy.

Projecting ethical branding through packaging

First impressions are everything. It’s a phrase that’s well-worn to the point of cliché, but for good reason – it’s true. And, in today’s always-online world, where consumers are bombarded with thousands of competing messages in every area of their lives, it’s more important than ever.

Stora Enso expands the De Lier site with a new high-tech factory

Stora Enso opens a new corrugated packaging production factory at De Lier, the Netherlands. The site is part of the recently acquired De Jong Packaging Group, now Business Unit Western Europe in the Packaging Solutions division. The major expansion has been designed with a strong focus on sustainable operations.

New solution for high-quality gift packaging uses considerably less material

With tougher legislation upon packaging and increasingly well-informed consumers, brand owners and converters have a tough crowd to please. Making wise material choices can positively influence the environmental impacts of packaging. Our micro-flute solution is a great example of this.