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packaging

Packaging enters a new economic era as regulation reshapes competitive advantage

Smithers, in partnership with London Packaging Week 2026, reveals how PPWR, EPR and circularity are transforming packaging into a source of competitive advantage.

The packaging industry is entering a new economic era, where decisions once driven by design, functionality and sustainability will determine cost, competitiveness and long-term profitability, according to a major new report from Smithers, produced in association with London Packaging Week 2026.

Metsä Board:New design studio in Milan opened

Brands face growing demands on packaging – Metsä Board rethinks packaging development with a new design studio in Milan.

  • Metsä Board opens a new packaging design studio in Milan, Italy, on 2 July to accelerate packaging development with customers, especially in its key European markets.

  • The new studio enables earlier and closer collaboration between Metsä Board and its customers, allowing joint testing and refinement to bring real-world-ready packaging solutions faster.

From AI-driven shopping to real-world delivery: Mondi research shows packaging drives customer loyalty in a digital world

Mondi, a global leader in sustainable packaging and paper, has released its annual eCommerce trend report 2026 (a whitepaper combining findings of an online survey as well as expert interviews), revealing a shift in online shopping. The report is based on insights from 6,000 consumers across Europe and Türkiye[1], and it shows that while artificial intelligence (AI) is transforming how consumers buy, packaging is increasingly impacting whether they buy again. It further highlights how rapidly evolving digital behaviour is placing new demands on physical packaging.

PRINZHORN GROUP’s Dunapack Packaging enters into an agreement with Stora Enso to take over its German Packaging Plants

Dunapack Packaging, part of the Austrian Prinzhorn Group, has entered into an agreement with Stora Enso to take over its German corrugated packaging operations.

The transaction comprises the companies Gaster Wellpappe, Wellpappe Sausenheim and PTI including its facilities in Southwestern Germany. With around 350 employees, a turnover of approximately 74 mio Euro was achieved in 2025.

Mondi spices up ultra-high barrier paper packaging for Prymat

Mondi, a global leader in sustainable packaging and paper, has collaborated with Prymat, the Polish dried seasoning manufacturer, to create packaging that contributes to a circular economy while protecting its aromatic spices.

The partnership will see Prymat transition to new paper-based packaging, created with Mondi’s re/cycle FunctionalBarrier Paper Ultimate. This ultra-high barrier solution was chosen following extensive trials and tests, which proved it to be a sustainable alternative to conventionally non-recyclable multi-layer structures.